The Legend Golf & Safari Resort in South Africa is a first in golf course design, created by 18 of the world’s leading golfers, including Padraig Harrington, Retief Goosen, Sergio Garcia and Jim Furyk. The course is also the longest in the country and has the world’s most spectacular par three – the Extreme 19th.

Azalea’s work for this stunning resort began with the creation of the master marketing plan including a global PR and marketing strategy.

Azalea is sourcing, planning and executing all press trips and promotional activity. In addition Azalea is identifying affiliate partners, a global event and sponsorship strategy as well as advising on advertising and promotional campaigns.

Azalea is also integral to the public relations campaign work as Legend plays host to the Miss World pageant.