 Fáilte Ireland is Ireland's National Tourism Development Agency, responsible for inbound tourism to the country. Golf in Ireland requires little introduction but for 2011 additional focus was placed on penetrating the UK market in an effort to spread the USP's of value, quality, variety and the famous ‘craic'. Azalea has been charged with stimulating increased Irish golf sales from the UK and a comprehensive, hands-on strategic campaign is currently underway.
|
