GolfMission, the brainchild of former chef Geoff Chapman, has been hailed by golfers and golf pros alike as a breakthrough method of maintaining and increasing focus during a round of golf. GolfMission is a challenge-based game, played on the course alongside the usual Stableford or stroke-play format, which increases substantially the focus and concentration of each participant. At the start of the round each player receives a GolfMission card which demands certain tasks be completed on pre-determined holes during the round. Depending on individual handicaps, players need to complete between three and six missions to win. It has been acclaimed by Kyle Phillpots, the director of training and education for the PGA of Great Britain - and financial giant Zurich ordered 5,000 4packs in Chinese, Japanese, German and English, to be used at various events, starting with the annual Asia Amateur Championship at Mission Hills, China. Azalea has been working with GolfMission from before its official launch, developing marketing strategies, producing a PR plan and developing retail channels. |