Nickent Golf is one of the fastest-rising golf club brands in the USA and launched in the UK&I in early 2009.

The Los Angeles-based Nickent enjoys a burgeoning reputation on the PGA Tour and is known as the ‘King of Hybrids’, riding high as one of the hottest brands on the US pro tour’s. It is also used by some top names, including two major winners, in preference to their contracted clubs.

Much of Nickent’s success is due to Lee’s collaboration with the company’s chief operating officer, John Hoeflich, whose patents cover some of the best-selling clubs of all time: the Tommy Armour® 845 irons, Titleist® DCI irons and TaylorMade® RAC irons and wedges. Nickent’s initial products sold a million units in the first year, establishing the brand quickly as one of the leading technology players in the industry. Today it offers a full line of the most technically advanced clubs on the market.

Azalea was retained by the UK&I distributor, Phoenix Brands, to provide PR and marketing services ahead of a very successful product launch which saw double-page spreads in most of the major golf magazines in the UK.