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The undisputed number one on the sunshine island of Mallorca, Son Gual opened in October 2007 and is reported to have cost €30m to build. The course provides a wonderful test amid superb surroundings and has been gaining glowing reports from the golfing cognoscenti which culminated in its elevation to the ninth best in Spain in Golf World's top continental courses list of 2011.
Azalea's role focused initially on raising the profile of Son Gual (primarily in the UK market), in order to maximise the number of consumers who read about this stunning course and wish to experience it first-hand. Activities have included networking and the successful building of beneficial commercial relationships, plus extensive media planning and buying.
Now Azalea handles the venue's PR in the UK and continues to facilitate press trips and networking opportunities.
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