The finest golf address on the sunshine island of Mallorca, Son Gual opened in October 2007 and is reported to have cost €30m to build. The course provides a wonderful test amid superb surroundings and has been gaining glowing reports from experienced golf journalists and the golfing cognoscenti at large. A limited number of memberships will be made available in 2009.

Azalea’s role to date has focused on raising the profile of Son Gual (primarily in the UK market), in order to maximise the number of consumers who have read about this stunning course and wish to experience it first-hand. Activities have included networking and the successful building of beneficial commercial relationships, plus extensive media planning and buying.

Azalea also managed Son Gual’s presence as VIP partner at the 2008 London Golf Show and has escorted three press trips to the resort over the past year. These trips for golf, lifestyle and national media have generated in excess of £60,000 of press coverage.