Pete’s media background in newspapers and TV provided the impetus for the core PR function of Azalea but the company is now so much more than that – an international full service agency. Pete drives Azalea’s global development and is a member of the Golf Consultant’s Association.

An experienced marketeer in tune with golfing consumers, Andy launched the London Golf Show in 2005, and it's sister show the NEC Golf Show in 2007. 
Melanie Hickey has more than 20 years' experience of publishing, media and sales and marketing and, in 1990, she established Melanie Faldo Public Relations and Marketing - while married to the then world #1. Melanie will be working alongside the Azalea team on several projects in 2010.

A sports journalist with experience on many newspapers and magazines in England. He heads up Azalea’s media department.

Son of golf legend and eight-time Ryder Cup player Peter Alliss, Henry has worked for ABC in America and is well practiced in event organisation and client management.

A PR and marketing specialist with five years' experience in the golf industry. He also writes regularly for a regional newspaper and has written for national magazines.

An experienced photo journalist and picture editor with a long track record in both publishing and event organisation. Steve's photographs have been displayed at both New York's MediaNoche Gallery and London's Tate Modern.