About Us

Azalea brings creativity and vitality to client campaigns via an integrated communications and marketing service portfolio – targetted at the golf, sports and tourism sectors. 

Our extensive knowledge of golf, sports and tourism on a pan-European level enables us to reach consumers and penetrate trade messages on a multitude of levels.

Established in 2006, we have a proven history of advising and assisting brands to achieve their strategic goals – driving extensive press coverage,  building partnerships, maximising return on marketing spend and creating and managing engaging events.

However, don’t take our word for it – see what our clients think of us.

The Team

Sean Noble

Sean Noble

The company's UK managing director, Sean has 15 years experience in the golf and travel sectors with Longshot Golf, and more recently as sales and marketing director at Barwell. An innovative thinker, he has great insight into consumer travel trends. 

Andy Barwell

Andy Barwell

An experienced marketeer in tune with golfing consumers, Andy launched the London Golf Show in 2005, and the Sky Sports televised Disabled British Open Golf Championships in 2009. He has an in-depth knowledge of the marketing channels, networks and opportunities available within the golf sector.

Daniel Chidley

Daniel Chidley

A proven Chartered Marketer with a decade of golf, leisure and tourism experience, Dan joined Azalea in 2012 following marketing roles in the hotel and resort sectors. He was also a graduate of the prestigious Marketing Academy, run by the Marketing Hall of Legends (UK).

Dave Bowers

Dave Bowers

A sports journalist with experience on many newspapers and magazines in England. He heads up Azalea’s media department.

Pete Simm

Pete Simm

A fully qualified journalist, Pete has worked for 20 years in the sports and travel media sectors. He has a first class list of editorial contacts, and his love and knowledge for the game of golf is evident in his writing. He is a regular contributor to Golf Management Europe.

Luke Frary

Luke Frary

An experienced professional within the golf and leisure industry. Luke has worked for a variety of golf and leisure clubs, including a five-star facility in Dubai. He has a degree in Sport Management (Golf) from Bournemouth University and in 2013 he was invited to present at an annual conference hosted by the European Association of Sport Management.    

James Dobbin

James Dobbin

An avid sportsman, James spent five years in the USA on a 100% athletic football scholarship. As an student-athlete, he earned a BA in English (with a minor focus on Graphic Design) from the University of North Georgia (UNG), and has since attained an accredited diploma in Copywriting.  

Testimonials

"The success of the inaugural Disabled British Open could not have been achieved without the commitment and drive of The Azalea Group. The daunting task of bringing together pan-disability golfers for one national championship was carried off with aplomb."

Lindsey Horton, Tourism South East

"Azalea always impress us with their efficient, professional and friendly manner. The golf industry is specific - Azalea understand our needs and provides the right solution"

Maria Manuel Delgado e Silva, Associacao Turismo do Algarve

"Azalea has been highly beneficial for Onyria Golf Resorts. Their appraoch and dynamoc knowledge has played a huge role in boosting awareness of our course in record time...."

Joao Pinto Coehlo, Onyria Golf Resorts

"Azalea has worked tirelessly on our behalf, helping to establish consumer brand recognition and media endorsement for Golf Son Gual. Their focus, dedication and innovation has helped secure invaluable media coverage and attributable direct business."

Andreas Pamer, managing director, Golf Son Gual

"Within 6 months of engaging Azalea, our visibility withing the UK market increaed tenfold. They are highly professional and a pleasure to work with.

Guy Roberts, director of golf, Donnafugata Golf Resort & Spa, Sicily

"Azalea has made a great difference to our business. Since we began working with the we have noticed a marked increase in traffic from the UK & Ireland"

Cristina Picarra, sales & marketing director, Monte da Quinta Resort

"Azalea has displayed great attention to detail and a hard-working attitude. Their work, across golf and other sport sectors, has helped put the resort back on the map"

Macu Hernandez, sales & marketing director, La Manga Club

Who We're Helping

  • Associacao Turismo do Algarve
  • La Manga Club
  • Tourism Ireland
  • Stoke Park
  • Vendura
  • Trendy
  • Italy Golf
  • Royal Park
  • GCA
  • Golf In Cascais
  • Garda
  • Gloria
  • Trendy Sports
  • Trendy Gold
  • Kempinski
  • Tenerife Golf
  • Swan Golf Designs
  • G-FORE
  • Hugo Boss - Boss Watches
  • Quinta Do Lago
  • Morocco Matchplay
  • Orizonte
  • Club Systems
  • Region of Murcia Destination Spain
  • Onyria Palmares
  • How Did I Do
  • Club De Golf Alcanada
  • Golf Son Gual
  • Chevro Sports Golf and Sportwear
  • Foresight Sports