About Us

Azalea brings creativity and vitality to client campaigns via an integrated communications and marketing service portfolio – targetted at the golf, sports and tourism sectors. 

Our extensive knowledge of golf, sports and tourism on a pan-European level enables us to reach consumers and penetrate trade messages on a multitude of levels.

Established in 2006, we have a proven history of advising and assisting brands to achieve their strategic goals – driving extensive press coverage,  building partnerships, maximising return on marketing spend and creating and managing engaging events.

However, don’t take our word for it – see what our clients think of us.

The Team

Sean Noble

Sean Noble

The company's UK managing director, Sean has 15 years experience in the golf and travel sectors with Longshot Golf, and more recently as sales and marketing director at Barwell. An innovative thinker, he has great insight into consumer travel trends. 

Andy Barwell

Andy Barwell

An experienced marketeer in tune with golfing consumers, Andy launched the London Golf Show in 2005, and the Sky Sports televised Disabled British Open Golf Championships in 2009. He has an in-depth knowledge of the marketing channels, networks and opportunities available within the golf sector.

Daniel Chidley

Daniel Chidley

A proven Chartered Marketer with a decade of golf, leisure and tourism experience, Dan joined Azalea in 2012 following marketing roles in the hotel and resort sectors. He was also a graduate of the prestigious Marketing Academy, run by the Marketing Hall of Legends (UK).

Dave Bowers

Dave Bowers

A senior sports journalist with many years' experience on newspapers and magazines in England, Dave heads up Azalea's media department as editorial director. Also presents weekend football coverage on local radio and has even performed stand-up comedy at Jongleurs. Celebrates 20 years as a contributor to GMè in 2017.

Pete Simm

Pete Simm

A fully qualified journalist, Pete has worked for 20 years in the sports and travel media sectors. He has a first class list of editorial contacts, and his love and knowledge for the game of golf is evident in his writing. He is a regular contributor to Golf Management Europe.

Luke Frary

Luke Frary

An experienced professional within the golf and leisure industry. Luke has worked for a variety of golf and leisure clubs, including a five-star facility in Dubai. He has a degree in Sport Management (Golf) from Bournemouth University and in 2013 he was invited to present at an annual conference hosted by the European Association of Sport Management.    

Steve Wilson

Steve Wilson

After earning a degree in Media & Communications, Steve has gained almost 20 years’ experience in journalism covering high-end professional sport for The News in Portsmouth and The Bournemouth Daily Echo. He joined Azalea’s editorial team in 2016 and brings energy and enthusiasm to delivering fresh and engaging content for a host of diverse clients.

Nick Ive

Nick Ive

A former newspaper journalist with 20 years’ experience on news and sports desks, Nick was chief football writer at the Reading Evening Post before roles at The Oxford Mail and The Sun, where he worked as a sub-editor. After a brief stint as a corporate copywriter, Nick joined Azalea’s editorial team in March 2017.
Matt Lacey

Matt Lacey

With more than 15 years’ experience in the golf industry, Matt started out as a trainee golf professional before management roles with American Golf and, more recently, Foremost Golf. Matt joined Azalea in March 2017 to head up the company’s events division and is responsible for the delivery of B2B and B2C event solutions – both in the UK and overseas.

James Robbins

James Robbins

Recently graduated from university, James heads up Azalea's expanding social media division. Before joining the company, James established himself as a leading broadcast journalist on a number of radio stations in the south of England reporting on local and national stories and hosting a weekly football show. James is passionate about all things social.

Testimonials

“Without doubt it was truly the right decision to trust in Azalea as our PR agency for the UK golf market. Throughout the period – and thanks to their deep knowledge of the UK Golf industry – they increased our visibility and helped to facilitate new and successful relationships with TO’s and other industry partners. They understood our vision perfectly and aligned with the team strategy, giving new ideas and working closely in order to achieve our defined objectives. Azalea is the right partner and one we can trust.”  

Juan Jose Moreno, general manager, Melia Hacienda del Conde & Buenavista Golf

"The success of the inaugural Disabled British Open could not have been achieved without the commitment and drive of The Azalea Group. The daunting task of bringing together pan-disability golfers for one national championship was carried off with aplomb."

Lindsey Horton, Tourism South East

"Azalea always impress us with their efficient, professional and friendly manner. The golf industry is specific - Azalea understand our needs and provides the right solution"

Maria Manuel Delgado e Silva, Associacao Turismo do Algarve

"Azalea has been highly beneficial for Onyria Golf Resorts. Their appraoch and dynamoc knowledge has played a huge role in boosting awareness of our course in record time...."

Joao Pinto Coehlo, Onyria Golf Resorts

"Azalea has worked tirelessly on our behalf, helping to establish consumer brand recognition and media endorsement for Golf Son Gual. Their focus, dedication and innovation has helped secure invaluable media coverage and attributable direct business."

Andreas Pamer, managing director, Golf Son Gual

"Within 6 months of engaging Azalea, our visibility withing the UK market increaed tenfold. They are highly professional and a pleasure to work with.

Guy Roberts, director of golf, Donnafugata Golf Resort & Spa, Sicily

"Azalea has made a great difference to our business. Since we began working with the we have noticed a marked increase in traffic from the UK & Ireland"

Cristina Picarra, sales & marketing director, Monte da Quinta Resort

"Azalea has displayed great attention to detail and a hard-working attitude. Their work, across golf and other sport sectors, has helped put the resort back on the map"

Macu Hernandez, sales & marketing director, La Manga Club

Who We're Helping

  • Associacao Turismo do Algarve
  • Tourism Ireland
  • La Manga Club
  • GBI
  • Tenerife Golf
  • Italy Golf
  • Costa Brava
  • Region of Murcia Destination Spain
  • Sicily logo
  • Golf in Cascais
  • Quinta Do Lago
  • Grand Tirolia
  • Verdura
  • Finca Cortesin
  • Stoke Park
  • Praia D’el Rey
  • West Cliffs
  • Onyria Palmares
  • QHotels
  • Green Grass
  • Orizonte
  • Beachcomber
  • Son Gual Club de Golf
  • Alcanada Club de Golf
  • G-FORE
  • Chevro Sports Golf and Sportwear
  • Trendy Agency
  • Trendy Golf
  • Trendy Sports
  • Rolley Golf